If you are planning to grow your business in 2021, then you will definitely need well planned ROI driving Digital Marketing strategies to win this game.
Nowadays, especially after the start of the Covid 19 pandemic in March 2020, while most businesses started to collapse, others shifted to the online world. The number of Internet users also increased by 50% to 70% as per preliminary reports. This in-turn, helped most businesses find potential customers for their products and services by double-fold in the digital space.
You too can move your business to the digital world and attain much more customers online after reading this blog. Here are the 7 best ways to improve your business growth with online marketing which you too can implement for your business in 2021 and beyond. All you need is consistency!
7 best ways to grow your business with Digital Marketing in 2021 and beyond:
1. Website Design
One of the top important aspects of Digital Marketing is not only having a website that is attractive but also its ability to be able to load quickly within a fraction of a second in all types of devices. 90% of the global population, that is more than 4 billion people use mobile devices for internet surfing or purchasing products online. Therefore, you must also consider ways to make your website mobile-friendly. Your website must also be easily navigatable so that you can avoid people leaving your site soon enough.
To understand if all these features are working out well for your visitors, you can take the help of your friends and family. See what they have to say after navigating through your site. You can use their suggestions and correct the errors within to give a more pleasant experience for your potential traffic.
You may also use free website auditing tools to help you find the errors within your website and correct them in order to allow it to perform at its best. Some of the major free website auditing tools are listed below:
- Google Search Console: free tool offered by Google to monitor, maintain and troubleshoot issues related to your site’s presence on Google’s search results.
- Google Analytics : freemium tool offered by Google to track website activity including visitors session duration, page bounce rate as well as source of traffic to your site.
- Crazy Egg: online application that uses heat maps (mouse pointer technology) to help you understand which parts of your webpage does your visitors interact with the most.
- PageSpeed Insights (Google): helps to understand the
- Readability Test Tool:
- Google Resizer:
2. Organic Search -SEO
One of the top important aspects of Digital Marketing is not only having a website that is attractive but also its ability to be able to fit in with all types of devices, especially Mobile – friendly. 90% of the global population, that is more than 4 billion people use mobile devices for internet surfing or purchasing products online. Your website must be easily navigatable and user- friendly so that you can avoid people leaving your site soon enough. Also, you need to make sure that your website is able to load as fast as possible within a second of your click.
3. PPC- Pay per Click Advertising
One of the top important aspects of Digital Marketing is not only having a website that is attractive but also its ability to be able to fit in with all types of devices, especially Mobile – friendly. 90% of the global population, that is more than 4 billion people use mobile devices for internet surfing or purchasing products online. Your website must be easily navigatable and user- friendly so that you can avoid people leaving your site soon enough. Also, you need to make sure that your website is able to load as fast as possible within a second of your click.
4. Increase Brand visibility and trust with Social Media Advertising
One of the top important aspects of Digital Marketing is not only having a website that is attractive but also its ability to be able to fit in with all types of devices, especially Mobile – friendly. 90% of the global population, that is more than 4 billion people use mobile devices for internet surfing or purchasing products online. Your website must be easily navigatable and user- friendly so that you can avoid people leaving your site soon enough. Also, you need to make sure that your website is able to load as fast as possible within a second of your click.
5. Content Marketing
One of the top important aspects of Digital Marketing is not only having a website that is attractive but also its ability to be able to fit in with all types of devices, especially Mobile – friendly. 90% of the global population, that is more than 4 billion people use mobile devices for internet surfing or purchasing products online. Your website must be easily navigatable and user- friendly so that you can avoid people leaving your site soon enough. Also, you need to make sure that your website is able to load as fast as possible within a second of your click.
6. Convert leads into customers via Email Marketing
One of the top important aspects of Digital Marketing is not only having a website that is attractive but also its ability to be able to fit in with all types of devices, especially Mobile – friendly. 90% of the global population, that is more than 4 billion people use mobile devices for internet surfing or purchasing products online. Your website must be easily navigatable and user- friendly so that you can avoid people leaving your site soon enough. Also, you need to make sure that your website is able to load as fast as possible within a second of your click.
7. Redefine your online marketing strategies with your previous marketing results using Web Analytics
One of the top important aspects of Digital Marketing is not only having a website that is attractive but also its ability to be able to fit in with all types of devices, especially Mobile – friendly. 90% of the global population, that is more than 4 billion people use mobile devices for internet surfing or purchasing products online. Your website must be easily navigatable and user- friendly so that you can avoid people leaving your site soon enough. Also, you need to make sure that your website is able to load as fast as possible within a second of your click.